As part of the iconic Sotheby's brand, potential buyers consider our listings - regardless of price - to be of an aesthetically higher standard. And regardless of price, all our listings receive the same high quality marketing and exposure. Each office has a dedicated marketing coordinator to assist our agents in promoting their listings, plus a central marketing team with expertise in social media, online marketing, and videography to provide support and guidance. Put simply, our marketing is unparalleled.
Video plays a major role in real estate marketing, and we take it seriously. We have a dedicated videographer on our staff to produce and upload property videos to sites that help to generate interest and raise property rankings on search engines.
360 Property Tours
With the increased demand for virtual property tours, Barrett Sotheby's International Realty uses Matterport to create 3D property tours that showcase our homes for sale and provide home buyers with as much information as possible to help their home search. Home buyers love this "virtual" walk-through experience.
Regardless of price, all homes listed with Barrett Sotheby's International Realty will benefit from a professional photographer to capture the home in its best light. These photos are used to produce high quality print materials to market the home, such as brochures, postcards, and in local print media. We also produce floor plans and maps to help buyers visualize the home's layout and locale.
As a company, we invest in TV advertising to promote our brand and drive people to our website to maximize the views on our listings. We also promote our website using extensive Google search and display advertising, ensuring you'll get the most pairs of eyes on your home.
Alongside our brand marketing, we also offer listing-specific advertising utilizing social media, display advertising, and co-op programs through Sotheby's International Realty. We also use email marketing to let other local agents know about your home coming to market so they can share it with their buyers.
Social Media is an integral part of any marketing campaign. Barrett Sotheby's International Realty has over 10,000 followers across Facebook, Instagram, TikTok, LinkedIn, and our YouTube Channel. We post about our Open Houses, real estate news, and local community events to engage potential buyers at every stage of the cycle - ensuring your home gets maximum exposure.