Blog :: 02-2022

Record-Breaking Year for Sotheby's International Realty

Thanks For Making 2021 Our Best Year Yet

Thanks For Making 2021 Our Best Year YetWe are proud to announce that 2021 was the best year yet for Sotheby's International Realty! Our iconic brand achieved a record-breaking USD$204 billion in global sales volume, a 36% increase year over year. In the US alone, sales volume was up 33.8%, higher than the national increase reported by NAR*.

We also saw growth in our marketing reach. Sothebysrealty.com had more than 46 million visitors in 2021, which is a 25% increase on the previous year. The website was named Best Real Estate Website in the People’s Choice Category in the 25th Annual Webby Awards, in recognition of (amongst other things) a mobile-first approach reflecting how buyers shop for homes. Our social media pages have over 1 million followers, and our home videos were played 90 million times on YouTube (earning the brand the Silver Creator Award). Our hugely successful PR team secured over 47,000 placements to make us the #1 most profiled real estate brand in the news. 

None of this would be possible without the people. With over 25,000 sales associates worldwide in 1000 offices spanning 79 countries and territories, Sotheby's International Realty agents are able to assist buyers and sellers from all over the globe. Referral business increased as agents collaborated across towns, states and countries - referral sales volume within the brand’s global network increased by nearly 80% year over year.

For more details on our amazing year visit sothebysrealty.com. Thank you for helping us make this happen - we couldn't be prouder of our iconic brand and of our amazing agents that all contributed to it's continued success.

 

*Source: Sothebysrealty.com

Slide Away - Best Local Sledding Spots

Sledding in Greater Boston

One of the most fun snow day activities is sledding - it requires very little equipment or planning, no tickets or pre-booking necessary, and can be enjoyed free of charge - making it a winner for families this winter break!  We’ve asked our agents for their recommendations for the best local spots to enjoy some sledding while the snow [...]

Vacation Week Fun in Boston and Beyond!

Hiking in the Snow

February vacation starts next week and many of us are looking forward to some long-awaited travel - but if you are stay-cationing in the Boston area we are here to help!  Our agents are experts on the towns they live and work in and many of them have raised families here, so who better to ask for suggestions to keep both kids and parents [...]

January Housing Market Update

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There is a very “Groundhog Day” feel to the real estate stats for our communities in January. As in previous months, we are looking at increased prices, decreasing days on market and limited inventory across all our towns. [...]