Blog :: 2013

Barret SIR Named One of Top 100 Women-Led Businesses

commonwealth-institte-top-100Barrett Sotheby's International Realty is pleased to announce that the company has been named to the 12th annual list of Top 100 Women-Led Businesses in Massachusetts by The Commonwealth Institute, a Boston-based nonprofit devoted to aiding women in business. Since 2002, the institute has compiled an annual list of for-profit women-led companies, based on revenues. This year for the first time, the Globe Magazine partnered with the institute to publish the list. There are nearly 200,000 women-owned companies in Massachusetts, employing more than 175,000 people, according to The Boston Globe.

"Each of the women on our Top 100 list," says The Commonwealth Institute's executive director, Aileen Gorman, "has made a significant impact on the Commonwealth's economy and has established herself as a visionary leader of a successful company."

Laurie Cadigan, CEO and Owner of Barrett Sotheby's International Realty, purchased the company in 2007 from Jane Barrett, who started J.M. Barrett & Co. in 1977.

Barrett SIR Wins MAR Social Media Award

MAR Social Media Award 2013

Barrett Sotheby's International Realty is pleased to announce the addition of another Massachusetts Association of Realtors (MAR) award to their portfolio. Awarded during MAR's 2013 Realtor of the Year dinner, Barrett Sotheby's International Realty took home the newest award "Technology Contest: Social Media All-Star."

Barrett SIR owner and CEO, Laurie Cadigan joyfully exclaimed, "We are very proud of the notoriety our Social Media Team has received. Our clients certainly benefit from all of the amazing on-line exposure that we provide locally and that Sotheby's International Realty® provides globally."

Understanding the rapid pace of technology, especially in real estate, MAR decided that having awards for "Best Agent and Broker Websites" as well as "Best Blog" just wasn't enough. Consumers, as technology progresses, are looking to interact more and more with the prospective companies they want to do business with. This year the MAR technology committee decided it was time to honor the top "Social Media All-Stars." The merit for the award was based on which individual Realtor and Brokerage best demonstrated how the use of Social Media is changing their business. The criterion used by the judges examined the effectiveness, total followers, originality, creativity and a demonstrated commitment to engaging and keeping in touch with their consumers.

To see Barrett Sotheby's International Realty in action when it comes to Social Media, like us on Facebook, add us to your circle on Google+, follow us on twitter, pin with us on Pinterest, and watch our channel on YouTube.

Minuteman Bikeway: Bedford to Cambridge

Fall is almost officially upon us with the month of September ushering in familiar crisp and cool mornings and the school year in full swing. And with this we all come to the realization that NOW is the time to get out and enjoy the last few warm afternoons that are left. Living in the Greater Boston area, there are lots of places and great activities to do just that. One such activity, suitable for all, is the Minuteman Bikeway.

Minuteman Bikeway

Stretching from Bedford to Cambridge, Massachusetts, the Minuteman Bikeway, named the 6th best urban bike path in the U.S. by USA Today, makes for the perfect afternoon getaway, whether it's a quick walk or bike ride or traveling the full 10 miles from end-to-end, there's plenty to see and do on the way. One great stop is the center of Historic Lexington. With numerous shops and restaurants, it can prove to be a great stop for lunch or a just quick snack or to walk around and take in the historic sites.

Another great spot to stop and take a quick break or to have a nice picnic is Arlington's Great Meadow. Located right off the path, with multiple entry points, the views and wildlife offer a serene and calm setting. From the meadow, it's only a few miles to Arlington Center, which is located right near the corner of Mystic Avenue and Mass Ave. From shops to restaurants to the Arlington Center for the Arts, there is plenty to do.

Arlingtons Great Meadow

From there, the last stretch of the bike trail leads into Cambridge's Alewife Station. However, before getting to Alewife there is another small park just after heading out of the center of Arlington. Spy Pond Park is yet another place to stop for a little rest with a fantastic view. Overlooking Spy Pond, onlookers can sit on a park bench and just watch the breaking waves juxtaposed with the fast paced traffic on Route 2 off in the distance. Once getting into Alewife Station, one can either turn back and head whence they came or continue their travel into the city of Boston either by the "T" or another bike trail. Either way, even a small trip on the bike trail can make for a great day.

Summer in New England on Pinterest

Just about impossible to believe that August is almost over. And for many folks Labor Day signals the unofficial end of summer, although the seasons don't officially change until the autumnal equinox on September 22. Since we're not ready to give up summer, we're sharing one of our favorite Pinterest boards "Summer in New England". As our description of that board says, "Summer in and around Greater Boston and the New England region may be fleeting and sometimes fickle. But that's why folks pack so much in to those few glorious months."

Barrett SIR Staff Attend Orientation

Orientation

Recently Barrett Sotheby's International Realty Owner and CEO Laurie Cadigan and staff members Linda Fabrizio, Administrator; Diane Gilson, Advertising Director; and Sue Leone, Office Manager participated in an orientation conference held for companies that have recently joined the Sotheby's International Realty® network of residential real estate brokerages.

Philip White, President and CEO, Sotheby's International Realty Affiliates LLC said, "Our luxury network helps connect the finest independent real estate companies to the most prestigious clientele in the world. Our orientation program helps our network's brokers effectively use the exclusive line of Sotheby's International Realty products to better serve their clients' needs."

The orientation conference included business meetings in Short Hills, NJ, highlighting the exclusive Sotheby's International Realty marketing, advertising and referral services that are designed to attract well-qualified buyers to Barrett SIR's property listings. In addition, a networking event at the Sotheby's Auction House in New York City emphasized the unique ability to refer real estate clientele to the auction house for appraisal services for jewelry, art, antique furniture and collectibles.

"Our visit to the Sotheby's Auction House and Real Estate Center in Manhattan highlighted the opportunity we have to target our marketing to a coveted audience worldwide," said Laurie Cadigan.

Making a Splash on Pinterest

The meteorologists describe a "heat wave" as "a prolonged period of excessively hot weather, which may be accompanied by high humidity". Here in New England we are in the midst of our third heat wave of the summer.

HOT HOT HOT

And whether you love the heat or hate it, nothing sounds better than a cool, refreshing dip in a soothing aquamarine-colored swimming pool. Since we can't actually give you a pool to dive into to cool off, how about taking a look at some of the stunning images we have collected on one of our favorite Pinterest boards "Making a Splash" for a little imaginative plunge.

The Allure of the Amble

"I think that I cannot preserve my health and spirits, unless I spend four hours a day at least—and it is commonly more than that—sauntering through the woods and over the hills and fields, absolutely free from all worldly engagements." Henry David Thoreau, Walking

Concord, Massachusetts is known for many things, most notably for being at the heart of the American Revolution, but there is more to the quaint New England town than just that. Concord is also home to American Bloomsbury, a group of writers, philosophers, and revolutionists; two members of which were the Fathers of the Transcendental movement of the 19th century: Ralph Waldo Emerson and Henry David Thoreau.

Emerson Thoreau Amble2

Both authors, spanning their writing careers, produced some of the most influential American Literature that is still studied in university courses today. In Emerson's famous essay "Nature" he proclaims "a man needs to retire as much from his chamber as from society" and that "When I behold a rich landscape, it is less to my purpose to recite correctly the order and superposition of the strata, than to know why all thought of multitude is lost in a tranquil sense of unity." Much like many of his essays, as with Thoreau's, the focal point lies in reconnecting the human spirit with nature. To do this, both Emerson and Thoreau would spend hours wandering the uncharted woods of Concord forging their own paths. Thanks to a recent project undertaken by the Town of Concord, the Trails Committee, the Emerson family, the Mill Brook Task Force, and many volunteers, one known path has been restored for all to enjoy.

Emerson-Thoreau Amble 2

On Friday, June 14, 2013, a grand opening was held for the newly finished Emerson-Thoreau Amble that begins at Heywood Meadow and stretches to the location where Thoreau's cabin was sited at Walden Pond. Curving and cutting through woods, wetlands, and fields, the Amble follows the same path both famous authors frequented, sometimes together, with notable points of interest along the way, including the recently refurbished Gun House, Emerson's House, and the Concord Museum, just to name a few.

Amble1

Although the path has already been forged, the Amble still has a certain allure. With each step forward one is thrust backwards into the time of Emerson and Thoreau, when walking wasn't for fitness, but for leisure and a way to find oneself among nature. Keeping in mind how times have changed, how in the current epoch people have information at the tips of their fingers, this path can hopefully serve as a way for us to return to our roots. To once again, take an intrinsic act and walk, not into the future, but into oneself.

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    Porches Patios and Decks on Pinterest

    "'A picture is worth a thousand words.' refers to the notion that a complex idea can be conveyed with just a single still image. It also aptly characterizes one of the main goals of visualization, namely making it possible to absorb large amounts of data quickly," according to Wikipedia. The phrase, in various forms, first appeared in print beginning around 1911. Over 100 years later, Pinterest has become one of the most popular social media sites and it revolves around pictures, pinned every minute by the thousands. Pinterest.com's About Us page says it is "a tool for collecting and organizing things you love." The format of "pinning" pictures to a "board" allows you to gather images online that speak to you, however you'd like to categorize them and then share those pictures and boards with your friends, both real life and online ones.

    Barrett Sotheby's International Realty has a collection of Pinterest boards with a variety of titles such as "Architecture", "Kitchen Inspirations", "A Room with a View" and many more. From time to time, we will share those boards here with you and invite you to follow along with us on Pinterest to see what's been catching our eye and perhaps find some inspiration for your own home and garden. As we head into summer here in New England, there is no better place to start than with Porches, Patios and Decks. Whether screened in or wraparound, flagstone or cedar, we hope you find these outdoor spaces to be inviting, lovely to look at and worthy of a second glance.

    Announcing Barrett Sotheby's International Realty

    Barrett & Company Real Estate is thrilled to be the newest member of Sotheby's International Realty Affiliates luxury real estate network and will operate as Barrett Sotheby's International Realty effective May 15, 2013.

    Welcome Home - barrettsothebysrealty.com

    "With over 35 years of proven success as local market leaders, Laurie Cadigan and her team have high levels of experience and community knowledge," said Philip White, president and chief executive officer, Sotheby's International Realty Affiliates LLC. "Their commitment to client service and support is unparalleled, as is their focus on providing guidance with a consultative approach."

    According to Cadigan, her team prides itself on their in-depth market and community knowledge. "The availability of our onsite owner, marketing department, social media team and relocation director are unique in our market area," she said. "Our custom marketing plans, programs and collateral for each property help bring our seller clients maximum exposure and results for their real estate goals. We are proud to represent the Boston suburban towns with some of the finest school systems and highest property values, and look forward to the added exposure and support this brand will bring. With its global reach, the Sotheby's International Realty brand will help us connect with consumers from all over the world."

    The Sotheby's International Realty® network currently has more than 13,000 sales associates located in approximately 660 offices in 49 countries and territories worldwide. Barrett Sotheby's International Realty listings will be marketed on the http://sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm's brokers and clients will benefit from an association with the Sotheby's auction house and worldwide Sotheby's International Realty marketing programs. Each office is independently owned and operated.

    Antique Colonials: Beyond the Borning Room*

    We all follow the trends of home sales and what is hot among buyers. Recently, square footage is no longer the be-all-and-end-all of buyers' requirements. Many are looking for quality and unique design. Here are some things on discerning buyers' wish lists:

    • quality construction
    • fine woodworking and detail
    • spaces for gracious entertaining
    • custom-built, not "cookie-cutter"
    • a connection to nature
    • mature and lovely landscaping
    • Lastly, everyone's dream -- all of the above features at an affordable price in the desirable towns west of Boston.

    Surprisingly, many antique homes (primarily ones built in the 18th and early 19th centuries) fit the bill and offer even more amenities.

    First, it should be noted that the most popular home style remains the Colonial. They are still being built today. But New England is blessed with the real thing, and if you have spent any time in a true antique Colonial, you will recognize that the proportion and functionality are aesthetically perfect. Unless you go with a high-end custom builder, I'm willing to wager that a new "Colonial" will simply not be as well proportioned (or even as well built). It's analogous to Greek vs. Roman art. The Romans copied the Greek originals and rarely surpassed them.

    But back to today's home buyers. They covet woodwork, built-ins and fireplaces. The antique Colonial has these high-end features and even the bragging rights that all the work was hand done by the best-trained craftsmen. You won't find comparable moldings at Home Depot!

    Someone considering an antique will have to balance the likely small closets or small bathrooms with the advantages of multiple fireplaces and those quality features, like wide pine floors and wainscoting. That is a trade-off I would be willing to make. I value a formal dining room with its own elegant fireplace and a large built-in china cabinet more than a large master bath. The pleasures I get entertaining at holidays or even coming together for a relaxed evening meal trumps any activity I do in a bathroom. But that is just me.

    Today, people talk about the home's connection to nature. We live in a lovely part of the country and want to enjoy the outdoors. The typical antique Colonial will likely maintain at least some pastoral views from its windows. I was recently at an antique home for sale in Lincoln Massachusetts and oohed and aahed at the views of stone walls and a sylvan tree that stood in the back yard. If you long for a sylvan tree, an antique home is the place to find one. And since many antiques are located in the center of town, people moving from the city will continue to enjoy the walk-to-everything convenience.

    One shouldn't be too afraid of exploring the possibility of expansion, as well. While towns will rightly want to make sure that additions are sympathetic, the reality is that many of these New England homes were added on to over the years. That contributes to their picturesque appearance. In fact, today's high-end builders sometimes design large homes to look as if they had been expanded over the generations. This is a much more New England aesthetic than just building large right from the start.

    So look to antiques. They are not just for history buffs. Antique homes provide warmth, charm, and beauty, which make them truly timeless.

    *It seems that many antique Colonial homes have a small first-floor room called the borning room. Colonial-era women, who often had 12 or more children, were stationed in this room for their deliveries. Borning rooms never seem to make it onto modern buyers' wish lists, but they do make a great story (or maybe a great closet).

    Click to search all Massachusetts homes for sale built prior to 1900.