Press Release

Barrett & Co. Receives Top Real Estate Blog Award

Barrett & Company Real Estate was recently named by Movoto.com's Real Estate Blog Awards, as having the best real estate related blog in Boston, Massachusetts. Narrowing down the running to a Top Five list, Movoto examined several components to determine who would take the top spot.

The following categories were factored into consideration: variety of posts, frequency of posts, design, usability, and social media incorporated within the blog. Scaling each component from one to five, with five being the best score, Barrett & Company's blog came in with the highest score at 23 out of a possible 25, receiving a 4 or 5 in every category.

According to Movoto, "The blog at Barrett and Company displays several ingredients of a great real estate resource. What we first noticed about their blog is the short and to-the-point posts. Barrett and Company does an excellent job covering weekly market trends as well as local events such as the Concord Festival of Authors. It also offers several means of communication via social media. For example, Barrett and Company uses Twitter as a source to promote open houses and weekly updates from their blog. Barrett and Company does a great job at integrating their main website with their blog for easy usability."

The following scores were received in each category: Variety of posts: 4 Frequency of posts: 4 Design: 5 Usability: 5 Social media: 5

Announcing Barrett Sotheby's International Realty

Barrett & Company Real Estate is thrilled to be the newest member of Sotheby's International Realty Affiliates luxury real estate network and will operate as Barrett Sotheby's International Realty effective May 15, 2013.

"With over 35 years of proven success as local market leaders, Laurie Cadigan and her team have high levels of experience and community knowledge," said Philip White, president and chief executive officer, Sotheby's International Realty Affiliates LLC. "Their commitment to client service and support is unparalleled, as is their focus on providing guidance with a consultative approach."

According to Cadigan, her team prides itself on their in-depth market and community knowledge. "The availability of our onsite owner, marketing department, social media team and relocation director are unique in our market area," she said. "Our custom marketing plans, programs and collateral for each property help bring our seller clients maximum exposure and results for their real estate goals. We are proud to represent the Boston suburban towns with some of the finest school systems and highest property values, and look forward to the added exposure and support this brand will bring. With its global reach, the Sotheby's International Realty brand will help us connect with consumers from all over the world."

The Sotheby's International Realty® network currently has more than 13,000 sales associates located in approximately 660 offices in 49 countries and territories worldwide. Barrett Sotheby's International Realty listings will be marketed on the http://sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm's brokers and clients will benefit from an association with the Sotheby's auction house and worldwide Sotheby's International Realty marketing programs. Each office is independently owned and operated.

Barrett SIR Staff Attend Orientation

Orientation

Recently Barrett Sotheby's International Realty Owner and CEO Laurie Cadigan and staff members Linda Fabrizio, Administrator; Diane Gilson, Advertising Director; and Sue Leone, Office Manager participated in an orientation conference held for companies that have recently joined the Sotheby's International Realty® network of residential real estate brokerages.

Philip White, President and CEO, Sotheby's International Realty Affiliates LLC said, "Our luxury network helps connect the finest independent real estate companies to the most prestigious clientele in the world. Our orientation program helps our network's brokers effectively use the exclusive line of Sotheby's International Realty products to better serve their clients' needs."

The orientation conference included business meetings in Short Hills, NJ, highlighting the exclusive Sotheby's International Realty marketing, advertising and referral services that are designed to attract well-qualified buyers to Barrett SIR's property listings. In addition, a networking event at the Sotheby's Auction House in New York City emphasized the unique ability to refer real estate clientele to the auction house for appraisal services for jewelry, art, antique furniture and collectibles.

"Our visit to the Sotheby's Auction House and Real Estate Center in Manhattan highlighted the opportunity we have to target our marketing to a coveted audience worldwide," said Laurie Cadigan.

Barrett SIR Wins MAR Social Media Award

Barrett Sotheby's International Realty is pleased to announce the addition of another Massachusetts Association of Realtors (MAR) award to their portfolio. Awarded during MAR's 2013 Realtor of the Year dinner, Barrett Sotheby's International Realty took home the newest award "Technology Contest: Social Media All-Star."

Barrett SIR owner and CEO, Laurie Cadigan joyfully exclaimed, "We are very proud of the notoriety our Social Media Team has received. Our clients certainly benefit from all of the amazing on-line exposure that we provide locally and that Sotheby's International Realty® provides globally."

Understanding the rapid pace of technology, especially in real estate, MAR decided that having awards for "Best Agent and Broker Websites" as well as "Best Blog" just wasn't enough. Consumers, as technology progresses, are looking to interact more and more with the prospective companies they want to do business with. This year the MAR technology committee decided it was time to honor the top "Social Media All-Stars." The merit for the award was based on which individual Realtor and Brokerage best demonstrated how the use of Social Media is changing their business. The criterion used by the judges examined the effectiveness, total followers, originality, creativity and a demonstrated commitment to engaging and keeping in touch with their consumers.

To see Barrett Sotheby's International Realty in action when it comes to Social Media, like us on Facebook, add us to your circle on Google+, follow us on twitter, pin with us on Pinterest, and watch our channel on YouTube.

Barret SIR Named One of Top 100 Women-Led Businesses

Barrett Sotheby's International Realty is pleased to announce that the company has been named to the 12th annual list of Top 100 Women-Led Businesses in Massachusetts by The Commonwealth Institute, a Boston-based nonprofit devoted to aiding women in business. Since 2002, the institute has compiled an annual list of for-profit women-led companies, based on revenues. This year for the first time, the Globe Magazine partnered with the institute to publish the list. There are nearly 200,000 women-owned companies in Massachusetts, employing more than 175,000 people, according to The Boston Globe.

"Each of the women on our Top 100 list," says The Commonwealth Institute's executive director, Aileen Gorman, "has made a significant impact on the Commonwealth's economy and has established herself as a visionary leader of a successful company."

Laurie Cadigan, CEO and Owner of Barrett Sotheby's International Realty, purchased the company in 2007 from Jane Barrett, who started J.M. Barrett & Co. in 1977.

Barrett SIR Installs Interactive Real Estate Storefront

Always striving to maintain an edge when it comes to deploying technology in the office for real estate agents or for consumers, Barrett Sotheby's International Realty is pleased to announce the presence of a virtual office located at 45 Commonwealth Avenue in West Concord, Massachusetts, right next to Forever Tile. Barrett SIR can now showcase properties for sale in an innovative way with an Interactive Real Estate Storefront from imageSurge Inc., with its sleek and visually appealing, award-winning unit that allows consumers to search through an ordinary office window, and view listings updated with real-time Multiple Listing Service (MLS) connectivity. An individual can specify search parameters tailored to their needs and consumers are able to view by the types of listings (like single-family house, condominium or rental), surrounding towns, price range, and the amount of bedrooms, all literally at the tip of a finger.

Using patent-pending, through glass technology, consumers use the touchscreen to select how to browse, as well as navigate through the search parameters and listings once presented, via small circular buttons located on the inside of the glass. All of which is then displayed on a sun-readable, non-blacking display that is properly backlit with LCD heat-resistant technology, to deliver outstanding quality, even under direct sunlight.

If this sounds like something you need to see to believe, we're going to agree with you. So what are you waiting for? Get up and get out to West Concord to see it for yourself!!!

Around the Town: Hollywood Comes to Concord

As Concordians may have noticed, downtown Concord, Massachusetts was recently buzzing with much activity. Walden Street from Hubbard Street to Main Street and from Keyes Road to Monument Circle was closed down on Wednesday, April 2, 2014 for the shooting of a movie scene. Tumbledown, starring Jason Sudeikis and Rebecca Hall is a comedy-romance slated to come out in late 2014 about a wife who loses her husband, a famous folk singer, and a New York writer who makes her confront, not just her loss, but the uncertain circumstances surrounding his death.

The company responsible for the production of the movie is based out of Devens, Massachusetts and they have been using several towns in Massachusetts, such as Princeton and Concord, to shoot scenes for the movie. Rumor has it many of the cast and crew were spotted getting a delicious treat from Haute Coffee, shopping at local establishments and taking in the quintessential sights Concord has to offer.

10 Places to Celebrate the 4th of July 2014 in Greater Boston

Here's a list of places in and around Greater Boston to celebrate the 4th of July in 2014. Ten spots (listed alphabetically) to choose from...some of them have *fireworks*, all of them include *fun*...like parades, live music, food, games and much, much more. Enjoy!!

  • Acton Mass. July 4th Celebration at NARA Park, Acton MA, July 4, 2014 from 3:00 pm to 10:00 pm with family fun activities, live music and *fireworks* beginning at 9:30 pm.
  • Arlington Independence Day Celebration at Robbins Farm Park, Arlington MA, July 4, 2014 with musical entertainment provided by the "The Reminisants", refreshments, and of course, the Boston Pops Orchestra and Fireworks on the giant screen (fireworks start at 10:30pm). The event is free and open to all.
  • Boston Harborfest is favorite yearly destination for 4th of July festivities, running from July 2nd - July 6th 2014. Activities include Scavenger Hunts, Harbor Cruises and the annual USS Constitution Turn-Around. The Boston Pops *Fireworks* Spectacular with this year's performers: The Beach Boys, Megan Hilty, The Phantom of the Opera and The Boston Children's Chorus. And don't forget, you can see the concert on July 3rd but there won't be any fireworks.
  • Chelmsford 4th of July Parade and Country Fair, Chelmsford, MA The fair will be held on Thursday, July 3, 2014 from 5:00 pm to 11:00 pm and on Friday, July 4, 2014 from 8:00 am to 3:00 pm. The parade starts at 10:00 am on Friday, July 4, 2014.
  • Concord Picnic in the Park, Concord MA at Emerson Field, on July 4, 2014 from 11:30 am to 4:30 pm Scheduled to have tethered balloon rides, a bicycle parade, live music, and family activities.
  • Harvard Mass. 4th of July Events at Fruitlands Museum and Harvard Center, Harvard MA, July 2 - July 4, 2014 featuring a parade, live music, field events and *fireworks* on the 2nd beginning at 9:15 pm.
  • Lincoln Independence Day Activities, Lincoln, MA July 4, 2014 Activities include a 2.5 or 4 mile road race, parade, Boy Scout BBQ, concert and *fireworks*. The day's events begin at 7:45 am and continue through the evening
  • Newton July 4th Celebration, Newton, MA July 4, 2014 Scheduled events include children's activities, Open Air Market, amusements rides, live music and *fireworks*.
  • Waltham 4th of July Celebration, Prospect Hill Park and Leary Field Waltham, MA On Friday, July 4, 2014 at Prospect Hill Park from 10:00 am to 2:00 pm there will be a family event featuring children's inflatables, pony rides, animal shows, music, and much more! That evening at Leary Field, Back in Time will be performing at 5:30pm followed by *fireworks* at 9:30pm.

For lots more ideas for places in Massachusetts to celebrate Independence Day, check out massvacation.com.

Photo credit: Beverly & Pack / Foter / Creative Commons Attribution 2.0 Generic (CC BY 2.0)

It's Time to Prepare your Home for the Winter Ahead

As homeowners know there is always something around the house and yard that needs tending and maintenance. The fall and spring seasons are especially busy as you prepare your environment for the months ahead. I found this checklist helpful and thought you might as well.

Fall Maintenance Checklist By John Riha

You'll be ready for winter's worst and head off expensive repairs when you complete this checklist of 10 essential fall maintenance tasks.

1. Stow the mower.

If you're not familiar with fuel stabilizer, you should be. If your mower sits for months with gas in its tank, the gas will slowly deteriorate, which can damage internal engine parts. Fuel stabilizer ($10 for a 10-ounce bottle) prevents gas from degrading.

Add stabilizer to your gasoline can to keep spare gas in good condition over the winter, and top off your mower tank with stabilized gas before you put it away for the winter. Run the mower for five minutes to make sure the stabilizer reaches the carburetor.

Another lawn mower care method is to run your mower dry before stowing it

1. When the mower is cool, remove the spark plug and pour a capful of engine oil into the spark plug hole. 2. Pull the starter cord a couple of times to distribute the oil, which keeps pistons lubricated and ensures an easy start come spring. 3. Turn the mower on its side and clean out accumulated grass and gunk from the mower deck

2. Don't be a drip.

Remove garden hoses from outdoor faucets. Leaving hoses attached can cause water to back up in the faucets and in the plumbing pipes just inside your exterior walls. If freezing temps hit, that water could freeze, expand, and crack the faucet or pipes. Make this an early fall priority so a sudden cold snap doesn't sneak up and cause damage.

Turn off any shutoff valves on water supply lines that lead to exterior faucets. That way, you'll guard against minor leaks that may let water enter the faucet.

While you're at it, drain garden hoses and store them in a shed or garage.

3. Put your sprinkler system to sleep.

Time to drain your irrigation system. Even buried irrigation lines can freeze, leading to busted pipes and broken sprinkler heads.

1. Turn off the water to the system at the main valve.

2. Shut off the automatic controller.

3. Open drain valves to remove water from the system.

4. Remove any above-ground sprinkler heads and shake the water out of them, then replace.

If you don't have drain valves, then hire an irrigation pro to blow out the systems pipes with compressed air. A pro is worth the $75 to $150 charge to make sure the job is done right, and to ensure you don't have busted pipes and sprinkler head repairs to make in the spring 4. Seal the deal.

Grab a couple of tubes of color-matched exterior caulk ($5 for a 12-ounce tube) and make a journey around  your home's exterior, sealing up cracks between trim and siding, around window and door frames, and where pipes and wires enter your house. Preventing moisture from getting inside your walls is one of the least expensive -- and most important -- of your fall maintenance jobs. You'll also seal air leaks that waste energy. Pick a nice day when temps are above 50 degrees so caulk flows easily.