We are delighted and honored to share that our website, barrettsothebysrealty.com, has been named one of the Best Real Estate Websites in the country by RealTrends, one of the residential real estate industry’s most trusted sources of news, analysis, and information. Barrett Sotheby’s International Realty was awarded Best Overall Website and also received a Best Design award for the second year in a row.
Each year, RealTrends highlights the top real estate websites in several categories as part of their annual website rankings. Hundreds of websites are reviewed and analyzed against several criteria, with only ten websites winning awards in each category.
“I am so proud of our team,” says Owner and CEO Laurie Cadigan. “To be recognized again by RealTrends is a testament to our high standards for service excellence, which means providing a superior experience to our clients in all the places they interact with us—in person and online.”
The Best Overall Website award speaks to every aspect of website design and development—design, navigation, user experience, imagery, video, mobile, and branding. RealTrends judges looked at all elements that include each category within the website rankings. The Best Design category awards websites for their clarity of messaging and ease-of-use. User experience consists of several variables including layout, clear navigation, usability, and branding on a website, and websites were judged on all criteria.
“Real estate is about creating connections,” says Digital Marketing Communications Manager Suzy Ramsey. “Our goal is to make it as easy as possible for our clients to find the best agent for them. These awards speak to the value of a strong digital presence, of which an easy-to-use, stunningly designed website is the foundation, in facilitating buyer, seller, and agent connections.”
RealTrends has been the trusted source of news, analysis, and information on the residential brokerage industry since 1987. Residential real estate leaders look to RealTrends for timely and trusted information and analysis through newsletters, news updates, conferences, and publications. RealTrends’ agent, team, brokerage, and website rankings are published each year and serve as a definitive source of information for the residential real estate industry.