When selling real estate we rely heavily on the imagination of buyers. Sometimes buyers want a blank canvas to be able to picture their own belongings in that home, but this is rare. Buyers usually need well-crafted spaces to spark their imagination and fall in love with a home. Barrett Sotheby’s International Realty agents invest time and effort into home staging. A staged home will feel warm and provide emotional connections to better fuel a buyer's imagination. We sell homes faster and at higher prices when they are properly staged. It is that simple.
The agents at Barrett Sotheby’s International Realty are your trusted marketing experts in the Great Boston area. We will help guide the preparation and marketing of your home with expertise earned through years of experience. Selling a properly staged home is your best choice almost every time.
Selling an Empty Home
There are buyers in the real estate market who may struggle to visualize living in a home with their things when the home already contains furniture and decorative items.
But an empty home sends out a lot of unwanted signals. An empty home will suggest an owner is anxious to sell and could encourage lowball offers. The empty rooms in a home will appear smaller than they actually are - you need a frame of reference to create the illusion of space. Worse still, empty homes can attract crime and vandalism.
We rarely recommend selling an empty home, though we do take into account many variables including the current real estate market conditions. If we determine that selling an empty home is the only option, we will help the seller with preventative measures on crime, market to a niche market accordingly, and handle negotiations intelligently.
Selling a Staged Home
In most instances, we will recommend staging. A staged home is easier for buyers to imagine themselves in (according to 80% of the real estate agents participating in a 2021 NAR survey). Staged homes sell faster and often for over the asking price.
There really is no need to leave your home vacant, as Barrett Sotheby’s International Realty offer an ingenious solution to our clients. We have a carefully selected team of design professionals we work with through our White Glove Refresh, Renovate and Stage services. The White Glove services are designed to help homeowners sell faster, increase the selling price and manage renovations with no cash out of pocket - any payments are deferred until closing.*
Proper staging includes decluttering the home by removing personal items, removing excess furniture, extensive cleaning, a fresh coat of paint, performing minor repairs, and having decorative items, lighting, colors, and furniture carefully selected and implemented in key rooms of your home by an interior design professional. A properly staged room will provide the opportunity for emotional connections, eloquently drawing the attention of qualified buyers. When the key rooms are properly staged and your home is properly prepared buyers will fall in love.
When selling your home with Barrett Sotheby’s International Realty we make it easy for you. Our White Glove services will maximize your home’s sale price, with no hidden costs, no charges, and no interest for the service. Contact us today to find out more!
*Go to White Glove Services for full terms and conditions