In today’s ever-evolving real estate market, one thing remains constant—exceptional marketing makes all the difference when selling your home. And when you work with Barrett Sotheby’s International Realty, you’re partnering with a team that leverages the most advanced tools, strategies, and local expertise to ensure your home stands out.
Whether you're listing a cozy condo or a luxury estate, our agents are equipped to maximize your home’s exposure and secure the best possible price and terms. Here’s how we do it:
Local Knowledge, Global Reach
Our agents don’t just know the market—they’re deeply rooted in the communities they serve. With over 130 professionals across 6 offices, our team works collaboratively to spread the word about your home. We also maintain strong relationships with other real estate professionals, ensuring your property gets immediate attention from a broad network of motivated buyers.
Stunning Visuals That Make an Impression
First impressions happen online—and they matter. We invest in professional photography, high-definition video, and immersive virtual tours to highlight your home’s best features. Every listing, no matter the price point, is presented with care and creativity, including beautifully designed brochures that leave a lasting impression.
Smart Digital Strategy
Today’s buyers start their home search online—100% of them, in fact, according to a recent NAR survey. Nearly half begin their journey online before ever speaking to an agent. That’s why our award-winning website, barrettsothebysrealty.com, is designed to captivate with crisp photography, detailed floor plans, community info, and interactive virtual tours.
Buyers say photos are the most valuable online feature (41%), followed by floor plans (31%)—we include both in every listing.
Comprehensive Advertising
We take a multi-channel approach to marketing that ensures your home gets maximum exposure. Online, your property is featured on top real estate platforms like Realtor.com, Zillow, and Trulia—and through our affiliation with Sotheby’s International Realty, it can also appear on high-visibility platforms like Apple TV and YouTube. We invest in strategic digital advertising, including search engine marketing and retargeting, to drive qualified traffic to your listing.
We also maintain a powerful presence on social media, regularly showcasing our listings, behind-the-scenes content, and market insights to an engaged local audience. Our targeted email campaigns allow us to reach specific groups of local buyer brokers directly, ensuring your property lands in the inboxes that matter most.
Get the Attention Your Home Deserves
When it comes to selling your home in 2025, a smart, tailored marketing plan is essential. Let Barrett Sotheby’s International Realty guide you with proven strategies and exceptional service. Reach out today and discover how we can help your home shine.
*Source: Highlights From the Profile of Home Buyers and Sellers, National Association of Realtors®