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Marketing Matters! Getting the Most Value for Your Home.

Speak to anyone in the real estate industry and they’ll tell you – when it comes to getting the best value for your home, marketing matters! And nothing compares to the marketing offered by Barrett Sotheby’s International Realty. Our agents have access to the latest technology tools, local and national advertising, and their own strong community links to promote your home to the widest audience. They know the best ways to get your home seen by as many potential buyers as possible to ensure you get the best price and terms for your home sale. Here are some of the ways we make sure your home is exposed to the biggest pool of potential buyers.

Community Connections

Our agents are all well-connected and respected in the communities they serve and they know the best ways to get your home in front of well-qualified buyers. We have our own base of over 160 agents across our 7 offices, who work collaboratively to share information about new listings in a timely manner. Because they also have great working relationships with realtors in other local brokerages, your home will be exposed to a wide pool of buyers from the get-go.

Virtual Tours and Quality Photography

We have our own in-house videography team who produce high-quality home tours – delivering both interactive (3D) and video walkthroughs, as well as drone imagery to give a birds-eye view of your property. Barrett Sotheby’s International Realty’s investment in state-of-the-art video equipment is a testament to commitment to producing the virtual tours that allow potential buyers to view your home from wherever they are. All homes, regardless of price point, also benefit from professional photography that is used in beautiful brochures created by our team of marketing professionals.


According to a recent NAR survey, 95% of home buyers used the internet to search for their next home, and, for 47% of them, it was the first thing they did (before talking to a realtor). Our award-winning website displays our homes for sale with stunning photography, area maps, and school and community information, as well as virtual tours so homebuyers can explore your home no matter they might be. We invest in search engine optimization – that’s to ensure our website appears on the first page for those searching for homes in our towns. And thanks to our affiliation with Sotheby’s International Realty, your home is also displayed on other property sites including, Trulia and Zillow, as well as on Apple TV. 


Every home we sell also benefits from the regional advertising we do to drive traffic to our listings. From digital display advertising and email campaigns that target “real estate intenders” and reach tens of thousands, to local television ads (see our latest TV commercial) and publications, Barrett Sotheby’s International Realty is committed to getting more eyes on your home.

Get your home the attention it deserves.  Talk to a Barrett Sotheby’s International Realty agent today.


*Source: Highlights From the 2022 Profile of Home Buyers and Sellers, National Association of Realtors®

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